Share options and shares are similar, so it makes sense why many people get the two confused. That’s why we’ve written this options vs shares guide for you. Let’s get right into it.

When business owners are first thinking about shares in their business, it’s important that they know the difference between shares and options. This way, they can be sure that what they choose for their business is best.

An important factor in the debate between share options vs shares is that shares are a small stake in company ownership. Options, on the other hand, give you no ownership of the company. Instead, they are only the contract that gives you the ability to purchase or sell a share at a set price by a set date.

You might think that comparing the two is a no-brainer: shares are better than share options, right? Well, before you jump to any conclusions, you should know that share options can be a good way to diversify your assets. Now that you know the basics, let’s get into the details in this article created by our team at TMS,.

What are Share Options?

Share options give you the right to purchase or sell shares at a pre-agreed price. This price is referred to as the strike price. The buyer does not have to purchase any shares unless the contract outright says this. Plus, the buyer does not have to pay a fee or an increased price for buying an option. Those who buy options don’t have to already be shareholders.

Shareholders already have the right to buy more shares, so they do not need a share option. Share options are for those external people who may want the chance to purchase company shares as first time buyers.

Ownership of the Company

Ownership of the Company

Equity vs options: what’s the difference? Equity comes with owning company shares. Options, on the other hand, do not give an individual equity in a company or give them shareholder status. With share options, the holder gets the chance to turn the options into shares. They are not obliged to do this, but if they choose to do so, they must do it by the stated date or lose this chance. The purchase of any shares by a share option holder will be at the strike price stated in the contract.

Cash Payment

It does not cost the holder to have options granted. They do, however, have to pay the strike price on exercising the options to turn them into shares. The strike price is generally similar to the market value at the time of contract signing. The strike price can be below market value if this was negotiated beforehand. For example, company employees will sometimes be offered a lower strike price as part of a remuneration package.

Option Types

Option Types

  • Calls – call options are when there is a contract for buying a share by a certain date at a set price. These call options give you the ability to buy at a price set when the contract was created. You can do this any time up until the expiration date. You can remember what a call is by imagining calling the share to you, as calls refer to how you attain the contract.
  • Puts – an option is referred to as a put when the buyer makes a contract to sell a share. Again, this contract lasts only for a limited timeframe at a set price. The put options let you sell shares at a set price. You could remember what a put is by imagining putting the share somewhere else, ie selling it. You do not have to sell the share, but a put option gives you the right to.

You’ll find there are the following advantages to trading options rather than purchasing shares:

  • Options are cheaper. This means you can have access to more of them then you could shares. If you have limited investment funds, you might find that share options are a great choice for you.
  • Options are flexible. It’s up to you if you use your option to purchase or sell shares. It’s simple and easy to understand because the price was agreed upon beforehand. With options, you can figure out if it’s worth exercising a call or put.

There’s also a downside that you should know about. Options trading often comes at a higher risk than shares trading. This is because, in essence, you are counting on the share prices moving either up or down (depending on if you have call or put options).

When people decide to sell options, they are creating an entity that previously wasn’t there. This is called writing an option. It is one of the main ways an option gets created.


Even if you’ve never invested before, you most likely know what a share is, or at least have a pretty good guess. But for the purpose of our shares vs options comparison, we’ll refresh your memory.

Shares are a way of investing in a company. When you buy a share, you are actually buying a very small part of ownership in that company and will receive a percentage of that company’s revenue. A person can hold a few or many shares in a company. Companies will often limit how many shares people can buy to maintain control.

Some shares pay dividends, but some don’t. Dividends are regular payments made by a company to its shareholders. These are often made annually, quarterly or monthly.

Ownership of the Company

Once you own a share, you are now called a shareholder. This gives you equity ownership in the business. As a shareholder, you get shareholder rights which can include the right to dividends and voting rights. It may also give you the right to part of the company’s assets if it were sold.

Here’s an example for you: Amanda owns 1,000 ordinary shares of a company. These shares have one vote each, and dividend rights. The share capital of the company is 99,000 ordinary shares. Therefore, Amanda owns 1% of the company. She has 1% voting rights and can receive dividends of 1%.

Cash Payment

Cash Payment

After the issue and allocation of shares, they are owned by the shareholder. Normally, shares are issued and allocated at a small value such as £0.01 per share. The exception to this is that in a funding round, it will be more than nominal value and an investor will be paying it. Generally, then, shareholders don’t pay a lot for their shares. There is no ongoing payment either, as opposed to investors who sometimes invest regularly.

Purchase Rights

Existing shareholders get purchasing rights in the case that they want to buy more shares. They can only do this proportionally to the amount they already own. Sometimes, these additional shares are offered at below market price. Investors, too, sometimes have purchasing rights. They can either let these expire or give them to another shareholder if they would like to. Then their investment in the company doesn’t rise.

Share Types

Share Types

  • Ordinary share – sometimes referred to as ‘common stock.’Ordinary shares have the right to the equivalent share of losses or profits of a company. There will be a board of directors, elected by the shareholders. They are the ones who decide to keep profits or pay out dividends to shareholders. They should make these decisions impartially, according to what is best for the company.
  • Preference share – these shares do not have voting rights. However, they are entitled to dividends. In fact, they will receive an agreed upon dividend at pre-set intervals. This is the first priority for dividend payments, over ordinary shareholders. If the business goes into bankruptcy, preferred shareholders will get paid over others.

Key Takeaways

Key Takeaways

  • So, options vs shares – there are many differences between the two. A key difference is that shares represent a portion of company ownership. This is without expiration date or future payments required by the company shareholder. On the other hand, options only give you the choice of buying shares in the future or selling them. You have no ownership of anything, it is just a contract giving you certain rights. There will always be an expiry date to options,
  • Options are you taking a gamble that share prices will either go up or down. If you think the price will lower, you would want to sell call share options to someone who thinks the price will rise.
  • Buyers then give the option, but not obligation, to buy the share at the predetermined price. The real price of shares in the market is irrelevant to this, as the pre-set price still stands. This pre-set price would have been set according to the market price at the time the contract was written. You can sell your call options to someone else for more, or you can exercise your right to purchase shares.
  • Options are a form of security that is determined by the binding contract that comes along with them. They give you the option of buying or selling shares or assets, but you certainly don’t have to. You do, however, need to follow the rules and read the criteria thoroughly to be able to exercise your options.
  • Options do have expiry dates. Shares, on the other hand,never expire. If you hold shares, you own them until you sell them or the company folds. Options expire and so you must either exercise your rights or sell them by a specific date. After this date, they will be rendered worthless.

In the UK, it’s surprisingly easy to set up shares for your company. Most startups can use the online tool at Companies House to set up their shares. There are many agents in the UK as well who specialize in company formation. They can set up your shares for you. It’s a very simple process to get started.

Your online business presence is critical for getting investors and media interested in your brand. The ‘about us’ section of any website is very important for this. Any business these days without a website raises a huge question mark for investors and consumers alike. If you’re going to have a website, do it right with TMS. TMS is an incredible web development service provider. They can help you plan, build and support your website from the ground up. if you already have a site, they also offer enhancement and redesign services.

If you enjoyed reading this article on share options, you should check out this one about startup failure.

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